![]() Yasuda concluded: “Looking at the present situation, in which Sony (SIE) has failed to ship enough PS5s to Japan for the year-end shopping season, we cannot help but be deeply concerned for the future of the PlayStation market in Japan”. ![]() “Early PS5 trends have shown that the PlayStation brand in Japan is in decisive decline and Ace Economic Research Institute cannot help but be disappointed,” he wrote. While Yasuda noted that Japan’s initial PS5 launch allocation was limited because of manufacturing issues, he claims the console’s retail performance is nevertheless troubling. PlayStation Japan launch sales, according to Famitsu data. PS4 has sold fewer than 10 million units in Japan, according to Famitsu. He added: “Based on this graph, can one really sense that Sony (SIE) has plans for success in the Japanese market? ACE Economic Research Institute cannot see it.” “If this were to continue, lifetime sales of PS5 would perhaps end up at less than half of PS4.” ![]() “Total sales of 240,000 are by far the lowest in the history of PlayStation home consoles,” the analyst wrote. In comments translated and republished on ResetEra, Yasuda claimed that the figures showed that “Sony is not taking Japan seriously” and that the PlayStation brand “is in decisive decline” in the company’s home country. The PlayStation brand has been called “in decisive decline” in Japan, as PS5 reportedly recorded “by far the lowest” launch sales of any Sony home console in the region.Ĭiting Famitsu sales data in an article published on Japan, Ace Economic Research Institute analyst Hideki Yasuda said PS5 sold some 240,000 units in Japan in its first six weeks of availability – less than every other PlayStation console during the same timeframe, barring PSP. ![]()
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